Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

Sales Hacker

MAY 20, 2019

I saw an opportunity to do the work that I love, which is building teams, scaling teams from demand generation through customer success. Now you have to think about how to integrate direct mail with that. How do you integrate potential advertising with their outreach? Your blog post dies in two days.

Scale 62

Scale Intent Data Outsourcing Services Direct Mail 62

Sales Hacker

NOVEMBER 15, 2017

Demand Generation. Direct Mail. Direct Sales. Direct Mail is a communication channel where newsletters, catalogs, brochures, and other documents are sent via traditional postal services (such as the US Postal Service) that physically deliver parcels (also called snail mail). Deal Closing.

Lead Rank 99

Lead Rank Top of Funnel Ideal Customer Profile Sales Qualified Lead 99

Sales Hacker

MAY 20, 2019

I saw an opportunity to do the work that I love, which is building teams, scaling teams from demand generation through customer success. Now you have to think about how to integrate direct mail with that. How do you integrate potential advertising with their outreach? Your blog post dies in two days.

Scale 49

Scale Intent Data Outsourcing Services Direct Mail 49