Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

SBI Growth

NOVEMBER 11, 2012

Best-in-class firms with strong Content Marketing capabilities are also executing more effective direct tactics. The natural evolution is to apply Content Marketing principles to improve direct marketing efforts. Demand Generation - Comprehensive View of Content Marketing. Direct Mail. Phase 3: Execution.

Direct Mail 319

Direct Mail Marketing Demand Generation Targets Demand Generation 319

Zoominfo

FEBRUARY 1, 2018

37% of B2B marketers are using marketing automation to generate leads ( source ). Over 50% of B2B marketers do not use direct mail to generate leads ( source ). B2B Lead Generation Statistics: Successful Tactics. 81% of businesses report that their blog is important or critical in generating leads ( source ).

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

Emissary

NOVEMBER 4, 2021

Most vertical marketing strategies start with content for demand generation and SEO activities. These can include emails, direct mail, customized landing pages and more. It wouldn’t be a marketing blog if we didn’t take a moment to bemoan the continued misalignment of sales and marketing in technology companies.

Marketing 52

Marketing Strategy Collateral Case Study 52

The ROI Guy

SEPTEMBER 17, 2010

It was a case study about an enterprise, and you are a small business, it was outlining benefits for companies in Europe when you are located in the US, or it illustrated case studies for the health industry, and you are in high tech. 08, 2010 IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010.

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

Green Lead's B2B

SEPTEMBER 30, 2009

If I had just one slide to present, it would talk about where social media fits in with all the marketing channels: Websites, blogs, and microsites, to podcasts, slideshare, video, email marketing, LinkedIn, Facebook, Public Relations, direct mail, and other efforts. They can all work together.

Social Media 20

Social Media Lead Gen Lead Rank Lead Scoring 20

Vengreso

MARCH 2, 2021

Lead generation is a marketing activity that attracts people to your company and gathers data in the hopes of turning those leads into sales-ready prospects, also known as a sales-qualified lead or SQL. Lead generation is something that happens at the top of the sales funnel. Direct Mail. Direct Mail.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145