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How Small Gifts Can Create Big Marketing Wins

Zoominfo

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. 3 Quick Gifting Tips 1.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

Even if your sales team isn’t split up exactly like this, giving certain salespeople instructions on which specific part of the B2B lead generation process they’re responsible for is beneficial to creating a steady pipeline and keeping leads flowing. For a thorough list of options, check out this guide to ad types and formats from WordStream.

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Outbound Lead Generation: Proven Strategies & Tips

SalesHandy

In this blog, we deep dive into all things encompassing outbound lead generation—from strategies to benefits, we will walk you through everything you need to know to run a successful outbound lead generation campaign. This is a faster way to generate leads than organic methods. Each type of method offers unique benefits.