Advertising Cancellation Channels Insurance 
Hubspot Sales
SEPTEMBER 18, 2023
Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale. You'll need to tune into the right channels to detect the sometimes blatant, sometimes subtle shifts that can warm up a cold outreach. That’s why sometimes it’s difficult to know the difference.
Sales Hacker
MARCH 31, 2020
Many events are being canceled or turned into virtual conferences. This will be slightly different for every organization, but In response to COVID-19, we’ve typically seen companies switching their focus to two channels: Digital — webinars, digital advertising, content, etc. That said, no industry is unscathed.
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