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4 Marketing Digital Transformation Trends for 2023

SMEI

This is especially true for marketing, as digital channels and tools have become central to reaching and engaging customers. This may include utilizing data analytics tools to better understand customer behavior and preferences, or implementing customer relationship management systems to track and manage customer interactions.

Trends 23
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Ideal Customer Profile: Firmographics

Altify

EXAMPLE: My ideal customer is typically found in industries like professional services, high-end manufacturing, technology and telecommunications or where intellectual property management in contractual arrangements with customers is important. So yes, size matters.