Sales Hacker

OCTOBER 30, 2018

She started her career in traditional recruiting firms primarily in sales leadership positions before starting her own venture ProActivate. She is the author of The Power of 2 – Exponential Sales Leadership , a book for sales managers built on real-world sales experiences.

Top of Funnel 111

Top of Funnel Hiring Scale Lead Rank 111

Sales Hacker

JULY 15, 2021

It aligns marketing and sales functions to target a predetermined specific set of key accounts. ABM can mean everything from sending some nice packages to a handful of C-suite leaders to a full, cross-channel campaign that targets hundreds of employees. Paid advertising drives ABM. Marketo Engage. Campaign management.

Account Based Marketing 107

Account Based Marketing Top of Funnel ROI Cost Per Click 107

Sales Hacker

DECEMBER 23, 2019

Pat has also been on the early leadership teams of more than a half dozen successful internet advertising and marketing startups. He holds an MA in publishing and design management from the University of Baltimore. He holds an MA in publishing and design management from the University of Baltimore. Pat, welcome to the show.

Relationals 53

Relationals Revenue Scale Marketo 53

Sales Hacker

OCTOBER 7, 2021

Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel. She has a passion for mentoring women and helping them find their love of sales. What is one a-ha moment you’ve had in your sales career? Deb Calvert.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130