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Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. For example, you may want to target SMBs and mid-size companies in the pharmaceutical industry on the east coast. Look for titles such as CEO, CFO, and VP of sales. To do that, you need robust, high-quality data. So, how do you do this?

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Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. For example, you may want to target SMBs and mid-size companies in the pharmaceutical industry on the east coast. Look for titles such as CEO, CFO, and VP of sales. To do that, you need robust, high-quality data. So, how do you do this?

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

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