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B2B Marketing Guide

OutboundView

B2B Marketing and Sales teams need to be testing things like outbound marketing, paid advertising, PR, events, etc. Customer Research . This is just a starting point, not where your research should end. Account-Based Research – What are key strategic priorities for the accounts you’re targeting? Customer Profile.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

It’s about being relatable and human. Anne is a principal analyst in the Sales Operations Research Service at Forrester. I knew that I was grossly underpaid in relation to the monetary and intellectual value I was contributing, especially compared to my male counterpart. Your word is your bond. Amy Looper. Not your business.

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