The Sales Association: Industry Trade Shows: Pot of Gold or Money.
The Sales Association
MARCH 9, 2011
Sharing best practices in sales and sales management www.salesassociation.org. Pre-Show Advertising Pre-Show advertising is not cheap (you can do a lot of direct mail for the price or one ad) but if you have the budget, many trade journals have pre-show issues where if you advertise you can get a free product spotlight.
20 
Let's personalize your content