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Maximize Growth by Targeting Your Total Addressable Market

Sales and Marketing Management

Author: Joe Andrews In a previous article we laid out why knowing your ideal customer profile (ICP) and total addressable market (TAM) is critical to growing your revenue. They bring focus and efficiency to your team, and they enable you to execute targeted go-to-market strategies like account-based marketing.

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It’s Ironic: It Takes Data to Be Personal

SBI

By Lisa Smith, InsideView. It’s a well known fact: buyers today don’t have the time or patience for generic marketing messages and sales pitches. It’s ironic that to deliver such a personalized experience, sellers and marketers need data — a lot of data. The type of data B2B sellers and marketers need to get personal.

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Best Sales Blogs: The Ultimate List of 55+ (Recently Updated!)

LeadFuze

How to Make Sales and Marketing Meetings More Effective and Impactful. 24 Examples of Sales Follow Up Email Subject Line. Leah Bell is the Content Marketing Specialist for SalesLoft. While you’re there, you can also benefit from the other organized topics from marketing to productivity and more. . WoodPecker.