article thumbnail

15 Unexpected Ways to Generate Real Estate Leads

Hubspot Sales

Invest in paid advertising. Websites like Zillow offer advertising options for realtors -- a smart move since 44% of buyers look for houses online before reaching out to a realtor. Facebook also allows you to create, target, and track the success of paid ads. Not hitting up open houses to harvest new leads?

article thumbnail

What Channels Should Be Part of Your Next Outbound Campaign?

Cience

You need to prepare the soil – warm-up the prospect before harvesting the goods from LinkedIn outreach. Follow your prospect’s accounts everywhere: react to their Facebook posts, retweet them, comment on the same posts on LinkedIn. The Awareness Channel: Digital Advertising.