Sales Hacker

JULY 15, 2021

Paid advertising drives ABM. Important paid advertising metrics cover: Impressions: This is the number of times your ad has been displayed. Lower your CPC to boost your campaign’s revenue. Focus on solid ABM metrics that tie back your account program results to revenue outcomes. Annual revenue numbers. Wrapping up.

Account Based Marketing 107

Account Based Marketing Top of Funnel ROI Cost Per Click 107

The ROI Guy

NOVEMBER 17, 2011

Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. During the quarter, Alinean also expanded its partner community to include leading IT publisher IDG, and leading marketing automation firm Marketo. "As

Eloqua 51

Eloqua Lead Rank Lead Scoring Marketo 51

LeadBoxer

AUGUST 15, 2020

Source A lead capture page attracts potential customers by offering a free resource, such as a white paper, report, or trial of a product. Instapage Source Instapage started as a dynamic landing page builder but has since transformed into an advertising conversion cloud.

Lead Capture 135

Lead Capture Paid Content Lead Rank Lead Scoring 135

Sales Hacker

OCTOBER 7, 2021

I’ve sold to the largest companies in the world on behalf of the largest companies in the world and now help entrepreneurs and small business owners create a B2B Sales Strategy to increase the revenue and value of their business. She is a globally recognized, award-winning revenue enablement executive. Alicia Murphy.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130