The ROI Guy
MARCH 24, 2013
Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Your current white papers just don’t have the same impact as they once had … but why?
Pointclear
MARCH 19, 2018
Her time is now spent wallowing in superficial spreadsheets, managing the conflicting software results from media and a budget with a requirement for a direct correlation to revenue. She now has a quota for raw inquiries, qualified leads, and revenue by product tied to marketing campaigns and various website stats. About the Author.
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The ROI Guy
NOVEMBER 17, 2011
Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. During the quarter, Alinean also expanded its partner community to include leading IT publisher IDG, and leading marketing automation firm Marketo. "As
LeadBoxer
AUGUST 15, 2020
Source A lead capture page attracts potential customers by offering a free resource, such as a white paper, report, or trial of a product. In the long run, this relatively inexpensive strategy can end up generating significant revenue for your company. This supplies your sales team with a continual source of leads.
Salesmate
JUNE 5, 2020
Filling up your sales pipeline with hot leads lets your business flourish and generate better revenue. Closing a deal in the right amount of time allows businesses to generate enough revenue and keep the revenue cycle stable. – Marketo. Jump to your favorite section: 1. What is a sales pipeline? Conclusion.
Sales Hacker
JULY 15, 2021
Lower your CPC to boost your campaign’s revenue. Blog posts, case studies, emails, ebooks, white papers, infographics, videos, podcasts, slides, and interactive content underpin your ABM content strategy. Focus on solid ABM metrics that tie back your account program results to revenue outcomes. Annual revenue numbers.
Mindtickle
APRIL 21, 2022
I want it to be able to cater to different types of people in the revenue function and make sure they’re getting the experience that they want. In other words, everyone likes to say that sales and marketing alignment is like a shared success, and it’s all about closing revenue — that would be the more popular answer.
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