The ROI Guy

MARCH 24, 2013

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Your current white papers just don’t have the same impact as they once had … but why?

Ideal Customer Profile 68

Ideal Customer Profile Eloqua Campaigns Marketo 68

Salesmate

JUNE 5, 2020

Filling up your sales pipeline with hot leads lets your business flourish and generate better revenue. Apart from this, salespeople can easily visualize the stage of prospects inside their sales process. Closing a deal in the right amount of time allows businesses to generate enough revenue and keep the revenue cycle stable.

Pipeline 120

Pipeline Sales Qualified Lead Top of Funnel Leads 120

LeadBoxer

AUGUST 15, 2020

With lead capture pages, you can automatically populate your CRM with fresh, highly qualified prospects, letting you spend more time connecting with people and less time combing through lead databases. Source A lead capture page attracts potential customers by offering a free resource, such as a white paper, report, or trial of a product.

Lead Capture 135

Lead Capture Paid Content Lead Rank Lead Scoring 135

Tony Hughes

MARCH 13, 2018

If you're a sales person, sales manager or CEO that aspires to greatness this year and leveraging the new channels to book major revenue, remember that it's not just about social selling – it's about advanced strategic social selling ! Build one-pagers, white papers, brand collateral and an array of enticing sales material.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63

Mindtickle

APRIL 21, 2022

I’m really thinking through what the next version of our digital experience looks like for our prospects and making that as compelling as possible. I think it’s more like, can you tell a prospect something interesting or something they haven’t thought of? Chris : There are a few things that we have going right now.

Top of Funnel 52

Top of Funnel Marketing Ideal Customer Profile Hiring 52

Sales Hacker

JULY 15, 2021

Imagine this: you have a thoroughly vetted list of prospects. The prospects soak up everything your marketing team has to say. Lower your CPC to boost your campaign’s revenue. If your ads don’t resonate with prospects, you must improve them. How many prospects moved from one stage of the funnel to the next.

Account Based Marketing 107

Account Based Marketing Top of Funnel ROI Cost Per Click 107

Sales Hacker

OCTOBER 7, 2021

B2B is H2H – human to human – and most women can leverage these powerful skills to create lasting connections with prospects, personalize value, and create customers for life. She is a globally recognized, award-winning revenue enablement executive. What would you tell a woman just starting a career in sales?

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130