article thumbnail

Are White Papers Dead?

The ROI Guy

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Your current white papers just don’t have the same impact as they once had … but why?

article thumbnail

3 Ways AI Empowers Sales Enablement & 10 Sales AI Tools to Help

LeadBoxer

Your sales team deals with an immense amount of data, from prospects’ contact info, to what pages leads are visiting, to the number of emails they’ve received and opened. This reduces the time reps spend on repetitive tasks or making unreliable judgments about prospects. 3 Ways AI Improves Sales Enablement. 10 Top Tools for Sales AI.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. You shouldn’t. Instead, the information can be passed into the tool on the “call”.

article thumbnail

Customer Intelligence: The Secret Treasure from your Value Selling and Marketing Tools

The ROI Guy

Self service Value Marketing Tools from Alinean collect data directly from each prospect and customer, including key profile data and metrics about their current challenges and opportunities. If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that you could be leveraging.

article thumbnail

How to attract hot leads to your sales pipeline?

Salesmate

Apart from this, salespeople can easily visualize the stage of prospects inside their sales process. Your prospect contacted you on social media or fill up their contact information on your website form. Prospecting. Prospecting is the founding stone of every sales process. Qualification of the prospects.

Pipeline 120
article thumbnail

PowerViews with Andrew Gaffney: Tipping Points & Differentiators

Pointclear

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

article thumbnail

Lead Capture Pages 101: Importance, Strategies, and Software

LeadBoxer

With lead capture pages, you can automatically populate your CRM with fresh, highly qualified prospects, letting you spend more time connecting with people and less time combing through lead databases. Source A lead capture page attracts potential customers by offering a free resource, such as a white paper, report, or trial of a product.