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Are White Papers Dead?

The ROI Guy

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Your current white papers just don’t have the same impact as they once had … but why?

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Why Marketing Management Must Master Deep Digital Analytics

Pointclear

Her time is now spent wallowing in superficial spreadsheets, managing the conflicting software results from media and a budget with a requirement for a direct correlation to revenue. She now has a quota for raw inquiries, qualified leads, and revenue by product tied to marketing campaigns and various website stats. About the Author.

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How to Check the ROI of Your ABM Strategy

Sales Hacker

Lower your CPC to boost your campaign’s revenue. Blog posts, case studies, emails, ebooks, white papers, infographics, videos, podcasts, slides, and interactive content underpin your ABM content strategy. In ABM, tech tools eat up about 20% of the total budget. Connected tools: Tech integration isn’t enough.

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How to attract hot leads to your sales pipeline?

Salesmate

Filling up your sales pipeline with hot leads lets your business flourish and generate better revenue. Closing a deal in the right amount of time allows businesses to generate enough revenue and keep the revenue cycle stable. – Marketo. Jump to your favorite section: 1. What is a sales pipeline? Conclusion.

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Lead Capture Pages 101: Importance, Strategies, and Software

LeadBoxer

Source A lead capture page attracts potential customers by offering a free resource, such as a white paper, report, or trial of a product. 15 Lead Capture Page Software Options Many tools with lead capture page functions come packed with additional features that help you get more from your leads. per month. per user per month.

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Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance

The ROI Guy

Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. During the quarter, Alinean also expanded its partner community to include leading IT publisher IDG, and leading marketing automation firm Marketo. "As

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Top 25 Incendiary Social Selling Secrets

Tony Hughes

If you're a sales person, sales manager or CEO that aspires to greatness this year and leveraging the new channels to book major revenue, remember that it's not just about social selling – it's about advanced strategic social selling ! Build one-pagers, white papers, brand collateral and an array of enticing sales material.