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Why Marketing Management Must Master Deep Digital Analytics

Pointclear

Her time is now spent wallowing in superficial spreadsheets, managing the conflicting software results from media and a budget with a requirement for a direct correlation to revenue. She now has a quota for raw inquiries, qualified leads, and revenue by product tied to marketing campaigns and various website stats.

Analytics 164
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Lead Capture Pages 101: Importance, Strategies, and Software

LeadBoxer

With the right software and strategies, you can get a lead capture page up, running, and working for your business in no time. How Lead Capture Pages Help Sales Teams 15 Lead Capture Page Software Options Tips for Creating an Optimized Lead Capture Page What is a Lead Capture Page? What is a Lead Capture Page?

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How to attract hot leads to your sales pipeline?

Salesmate

Filling up your sales pipeline with hot leads lets your business flourish and generate better revenue. Closing a deal in the right amount of time allows businesses to generate enough revenue and keep the revenue cycle stable. 80% of marketers using automation software generate increased leads and 77% convert more of those leads.

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How to Check the ROI of Your ABM Strategy

Sales Hacker

Lower your CPC to boost your campaign’s revenue. Blog posts, case studies, emails, ebooks, white papers, infographics, videos, podcasts, slides, and interactive content underpin your ABM content strategy. Focus on solid ABM metrics that tie back your account program results to revenue outcomes. Annual revenue numbers.

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Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance

The ROI Guy

Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. During the quarter, Alinean also expanded its partner community to include leading IT publisher IDG, and leading marketing automation firm Marketo. "As

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Hitting Targets Through Marketing and Sales Alignment with Chris Lynch

Mindtickle

So I did that, and then I became CMO of a company called Cision , which is in the PR software market. Similar deal They had been acquiring companies like PR Newswire, a slew of different software providers that focus on PR professionals. That’s a different problem to software than there being a meaningful gap.

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Top 25 Incendiary Social Selling Secrets

Tony Hughes

If you're a sales person, sales manager or CEO that aspires to greatness this year and leveraging the new channels to book major revenue, remember that it's not just about social selling – it's about advanced strategic social selling ! Build one-pagers, white papers, brand collateral and an array of enticing sales material.