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Persistence Pays—How 42 Lead Qualification Touchpoints Won a $1 Billion Deal

Pointclear

PointClear is known for its perseverance. Here’s What PointClear Persistence Looks Like. The client wrote, after getting the SQL from their dedicated PointClear team: "Our AE’s would never have been persistent enough to get this opportunity.”. One billion dollars. There were 32 total touches from start to finish.

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The Top 8 Takeaways from Social Media Guru Paul Gillin’s FIR B2B

Pointclear

LinkedIn announced it is expanding its mobile advertising opportunities for B2B marketers. Over reliance on inbound marketing leads to smaller deal sizes with lower level decision makers – one client’s pipeline disappeared and their average deal size fell to 1/3 of what it was with a more blended, “allbound,” approach.

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How the Irreplaceable Past Affects Sales and Marketing Performance!

Pointclear

Of course, some prospects don’t buy when you want them to, but that’s what planning and creating a pipeline is all about. If you plan and have a big enough pipeline, you will not fall into the “lost time” trap. If your pipeline is meager and you fail to make quota, you have lost both time and money. They are happier people.

Marketing 160
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Dead is Dead! (At Least in Sales and Marketing)

Pointclear

Here are a few more things that are, according to some, dead: design, privacy, advertising, fur, Hollywood, Bitcoin, craft beer, punk (well, maybe), Google Glass, 3D and the American Dream. Soon after, poetry was dead. Followed by chivalry. Yikes, is Batman dead? I don’t think so. It’s up to you to keep them alive, and well.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

Social Media’s Maturing: In-House Resources & Social Advertising. Additionally, this maturing is being advanced by the acceleration of social advertising. He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator.

CRM 178
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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

Social Media’s Maturing: In-House Resources & Social Advertising. Additionally, this maturing is being advanced by the acceleration of social advertising. He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator.

CRM 133