Increasing Channel Partner Engagement by Creating a Better Partner Program Experience
Allbound
DECEMBER 18, 2017
In a previous Allbound Podcast , Diane Krakora , Principal at PartnerPath , discussed partner profitability, structuring a channel program, and three things that partners care about. To ensure you are engaging your channel sales partners, you have to know what partners care about. First, stop talking about partner labels.
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