This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove Analytics Remove Demand Generation Remove Marketing Remove Omniture
article thumbnail

How B2B Marketing Leaders Can Transform Click Data into ROI Insights

SBI Growth

AUGUST 22, 2012

Most companies are only getting a fraction of the value that is possible from Web Analytics. In fact, sales leaders are tired of hearing about traffic stats when all they care about is if any of it is generating leads for the sales force. Invest 5 minutes now to gain an executive-level understanding of web analytics.

ROI 306
ROI Omniture Data Demand Generation 306
article thumbnail

PODCAST 75: 3-Layer Approach to Stage-Appropriate Leadership w/ Jason Holmes

Sales Hacker

SEPTEMBER 16, 2019

Marketing, sales, CS, should all be unified under one leader [11:40]. Align the cash generation of the business with the cash distribution of the business [17:27]. He also had important stints at Oracle, Omniture, and particularly at Marketo, pre-IPO. Marketing, sales, CS, should all be unified under one leader.

Omniture 51
Omniture Marketo Oracle Hiring 51
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 390,000+ Insiders by signing up for our newsletter

About
Awards
About
Editions
Awards
Editions
Topics
LinkedIn Twitter
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024