Sales and Marketing Management

JUNE 1, 2018

Do you need to develop or sharpen your team’s analytics skills? They are more often directly engaging with prospects and growth-opportunity customers. When you tell a story, you are educating prospects on a transition from where they are now to where they want to be,” Pollard says. But where to begin?

Marketing 226

Marketing Telemarketing Scale Education 226

Pointclear

FEBRUARY 2, 2011

A mere 12% of business executives say their companies are using social media effectively, according to a recent study by Harvard Business Review Analytic Services. Still, most B2B marketers have yet to truly embrace the full social toolset for their business. Why is that? But producing any old content isn’t enough.

Trends 180

Trends B2B Social Media Marketing 180

Sales Hacker

NOVEMBER 21, 2019

For instance, marketing language software — powered by machine learning — helped JPMorgan Chase increase headline clicks by as much as 450%. The Salesforce State of Sales report notes that only 46% of sellers have access to client and prospect data insights (something that 85% of salespeople say helps them produce).

Ideal Customer Profile 85

Ideal Customer Profile How To Churn Face-to-face 85

Cincom Smart Selling

MAY 8, 2024

Smart companies research target audiences thoroughly in order to tailor messaging: Develop specific persona profiles exploring both demographics and psychographics of ideal customers Identify optimal communication channels—email, web, mobile, etc. Click here to read our blog, What is Customer Communication Management Software?

Ideal Customer Profile 62

Ideal Customer Profile Top of Funnel Customer Scale 62