SBI

MARCH 1, 2021

Q: What steps can Sales Enablement solutions users take to best facilitate their prospects’ decision-making given that interactions are likely remote? It’s well known that by the time a prospect engages a salesperson, they’ve already done 70-80% of their research on their own. Likely not. How to prepare?

Face-to-face 94

Face-to-face Apparel Chemicals Call-back 94

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40

ROI B2B Social Media Buying Cycle 40

Sales Evangelist

JUNE 4, 2019

Todd wondered what might happen if the same notion could be applied to the B2B world. Todd was in New York when his VP of sales called him to say the company had an inbound lead from an apparel brand that wanted to initiate an evaluation. Every time they led with their flaws, it completely disarmed their prospects.

Sales Qualified Lead 49

Sales Qualified Lead Leads Marketing Qualified Lead Discount 49

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

Pipeliner

MARCH 13, 2018

This means that every single place in a company where a prospect or customer touches that business must create its own sustainable value. Apparel has always had some sustainable value to consumers: it makes them more attractive, provides protection and maintains modesty. An example can be seen in the modern trend in fashion.

Apparel 58

Apparel Benefit Fashion Enterprise 58