SMEI

JANUARY 12, 2022

It is a matter of time for discretionary spending (such as apparel) to start to decline. Changed channel mix More and more information is being consulted online, so people are continuing to spend more time in front of their computer (think connected TVs, Tik Tok, all social media networks, etc.)

Marketing 62

Marketing Apparel Consumer Social Media 62

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

Sales Hacker

APRIL 28, 2020

Lori Richardson: I grew up in my grandmother’s clothing store and my grandmother had a high-end women’s apparel store. Are you advising different communication channels? They all do training and speaking and they all have videos that you can watch out there. She had several of them actually. Sam’s Corner [39:27].

Sales Leadership 71

Sales Leadership Hiring Lead Rank Lead Scoring 71