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Incentive Gift Cards Continue to Delight

Sales and Marketing Management

Author: SMM Research from the Incentive Gift Card Council (IGCC) and the Incentive Research Foundation (IRF) shows the majority of U.S. they can be used for both short-term and long-term incentive efforts?—?adds A lot of channel programs use a reloadable prepaid card as their incentive mechanism. businesses?—?fully

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Unpacking the Layers of a Successful Customer Acquisition Strategy

Pipeliner

Enlightened businesses also prioritize customer retention, which involves keeping current consumers satisfied, so they continue buying. You might even consider giving existing customers incentives for referrals to drive sales. The ultimate goal is to get more customers so you can sell more products or services and grow your business.