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How one company’s disciplined, targeted approach to demand generation delivered big results

Mereo

JD Edwards, then one of the top three or four providers of enterprise software, was reaching a critical juncture. The previous 18 months had seen investments in lead generation stop, all existing leads dry up and revenue drop by $200M. Market Segmentation and Past Sales Success Laid a Framework for Demand Generation.

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TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA

SBI

The prestigious CODiE Awards , hosted by the Software & Information Industry Association (SIIA), recognize the companies producing the most innovative businesses technology products across the country, and around the world. Michael Cotoia, CEO, TechTarget. NEWTON, MA – JUNE 17, 2019: TechTarget, Inc.

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4 Keys to Building & Using Personas In the Sales Process

Costello

In this article, we’ll share 4 keys to creating powerful and effective personas for your sales team, and will also explain how adding another variable to the call doesn’t have to be scary. For sales professionals, that means yet another consideration to take into account on each call. 4 Keys to Consider When Developing Top Personas.

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31 Simple, Yet Brilliant Lead Generation Techniques to Supercharge Your Sales Pipeline

Sales Hacker

In this article, I’ll show you how to create a similar process. You’ll learn 31 lead generation techniques across 17 categories to fill your own sales pipeline and build career-changing relationships that last forever. Check out this guide from Smashing Magazine to learn more about setting up WordPress. I can go get them myself.

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26 Best Sales Conferences and Can’t-Miss Sales Events of 2020

Sales Hacker

You learn from the brightest in the industry and meet some incredible business-to-business software-as-a-service founders who share insights on how to scale your business faster. Gerhard Gschwandtner, Founder and CEO of Selling Power magazine, and Owner and host of Sales 3.0 Ryan Chan, Founder and CEO at UpKeep Maintenance Management.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

A people person with extensive C-Level experience in enterprise software, business development and operations. I exited to pursue other interests after Upland Software acquired the company in 2019. . “An entrepreneurial leader and advisor from a technology background. “Always deliver more than expected! Emiley Oster.

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