PowerViews with Bob Thompson: Evolving from RPM 1.0 to RPM 2.0
Pointclear
SEPTEMBER 20, 2012
He adds that inbound hasn’t displaced the need to be proactive, and he talks about a deeper, more important issue in play that is being driven by the new B2B buyer. Click to start video at this point — Bob talks about how top B2B companies are currently framing the evolution to RPM 2.0: “RPM is kind of in a 1.0 Habit 4: Create.
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