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Lead Generation Lies That are Wreaking Havoc with Your Sales

Pointclear

More leads are better than fewer leads. I received a lot of positive feedback about the article and decided to ask our PointClear PowerViews Alumni (those who have been on the PowerViews show ) for their input on the most dangerous lead gen lies out there. And today, that consistency needs to reach across channels.

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An Allbound Marketing Approach Closes Your Revenue Gaps

Pointclear

times more responsive to quality voicemails and personalized email than other marketing channels. A raw inbound lead will cost twice that of an outbound lead once qualified : Inbound leads start out low cost. an average of $1,350 for a qualified outbound lead). It helps that senior executives are 2.5

Revenue 140
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Power Opinions - BANT is BUNK … Revisited

Pointclear

Think: lead nurturing. BANT is dead in most complex B2B sales. SiriusDecisions believes that it is need that has emerged as the most important element in this acronym, doing the best job of cutting through an often-confusing set of factors and clarifying direction for the rep or channel partner.".

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PowerViews with Trip Kucera: Best Practices & Surprising Trends

Pointclear

Click to start video at this point —Trip sees mobile as one of the top three channels that companies are identifying with and planning to invest more in, adding that there are going to be different value propositions to different organizations depending on what their marketing challenges are. ” The Role of Social Media.

Trends 157
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The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

Pointclear

I feel so strongly that nurturing needs to be a focus, I asked a panel of 11 experts to weigh in on the best lead nurturing programs (and processes) and what to expect in the coming year. To be clear, lead nurturing is not an isolated activity or stand-alone “campaign” as so many in the industry have described it.

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PowerViews with Jeff Ernst: Marketing & Sales Must Work Together

Pointclear

He is the author of the book, The New Rules of Sales Enablement , the co-author of How to Create Killer Sales Playbooks , and he’s a regular contributor to B2B Magazine. Jeff notes there is a link between marketing and sales dysfunction and marketing’s challenges in convincing sales of the value of lead nurturing.

Marketing 169
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Top sales blogs all sales managers need to follow

PandaDoc

This disparity isn’t surprising, as a number of factors have come together in recent years to make B2B sales more challenging than ever: That same HubSpot report also found that 38% of salespeople say getting a response from prospects is getting more difficult. So what’s the motivated B2B seller to do? Adaptive Business Blog.