Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Emissary

SEPTEMBER 27, 2021

With a vast majority of B2B revenue coming from existing clients, meaningful QBRs can produce real monetary impact. Start with decision-makers who have influence over the next phase of your relationship. And it misses the opportunity to truly move relationships forward. Clients keep rescheduling your Quarterly Business Review.

Exercises 245

Exercises Demand Generation Agencies How To ROI 245

No More Cold Calling

OCTOBER 22, 2015

I’ve heard it takes at least seven to 10 touches for sales teams who cold call and cold email prospects to connect with decision-makers. New research from demand generation firm Vorsight paints an even more dismal picture of cold calling, suggesting it takes 60 to 90 dials to actually get meetings. Delete, delete, delete.

Cold Calling 120

Cold Calling Decision Maker Referrals Wireless 120

Sales Hacker Training

MARCH 14, 2023

What is lead generation? Lead generation can be a mix of inbound or outbound techniques aimed at attracting potential customers to your product or service. We’ve broken down the best lead generation tools into four distinct categories. Cognism provides accurate mobile phone numbers and B2B emails. The best part?

Lead Rank 52

Lead Rank Lead Scoring Lead Generation Sales Qualified Lead 52

Nudge.ai

NOVEMBER 14, 2017

Today we interview Doug Gould , an experienced partnership development executive who has worked in B2B roles with incredible companies like Microsoft , Xamarin , and Cloudability. If you bring a couple partners in and align the incentives properly, they will help bring your product to market. What are everyone’s incentives?

Demand Generation Agencies 54

Demand Generation Agencies B2B Microsoft Ideal Customer Profile 54

Product Management University

FEBRUARY 25, 2020

In B2B, you’re usually better off to build your growth strategy on the three common markets until you reach critical mass in terms of market share, wallet share and customer success. Solution positioning is the buyer’s (decision-maker/influencer) version of a value story, their vision for success. Demand Generation.

Lead Rank 52

Lead Rank Marketing Segment Face-to-face 52

Sales Hacker

JANUARY 24, 2018

What are your biggest demand generation challenges? The B2B crowd love how-to information and trend data. According to InsideSales, B2B direct mail generates a response rate of up to 65%. more likely to generate a response than edible gifts. If it includes the solution you’re trying to sell, even better.

Lead Generation 85

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 85