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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales. Social Media: Table Stakes and the Challenges Linking to ROI. Outbound vs. Inbound and the Need for Immediate Proactive Contact.

Software 187
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4 Things to Consider Before You Buy Marketing Automation

Pointclear

Jay Hidalgo is the President of The Annuitas Group, a firm that specializes in helping B2B companies develop a process-based approach to lead management. Implementation Is More Than Just Software. But remember, we’re not just talking software here. Well, we’re in the dog days of August.

Marketing 164
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How Many “Leads” Does $100,000 Buy?

Pointclear

Before diving deeper, it is my opinion (after more than 35 years in direct mail marketing and B2B tele-prospecting) that there is no such thing as a good list. ROI Multiplier 4. 3 The margin, for most software and services offers, is low to be conservative. ROI Multiplier 4. Total Cost. Thank you!

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The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 2 of 3)

Pointclear

In the first blog on the fallacy of using the cost-per-lead metric to measure the success of B2B lead generation investments, we looked at the nature of the problem and associated costs to the organization. In this post, we’ll review three critical elements that impact B2B lead generation costs in the complex sale.

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Top sales blogs all sales managers need to follow

PandaDoc

This disparity isn’t surprising, as a number of factors have come together in recent years to make B2B sales more challenging than ever: That same HubSpot report also found that 38% of salespeople say getting a response from prospects is getting more difficult. So what’s the motivated B2B seller to do? Adaptive Business Blog.