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AUGUST 26, 2014

There are still some things that differentiate a B2B (business-to-business) transaction from B2C (business to consumer). B2C has been much more adopted and understood – we are learning more about B2B and know at least this: Buyers need a level of trust before buying.

B2B 232

B2B Revenue B2C Ideal Customer Profile 232

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MAY 15, 2014

In fact, the SaaS business is perhaps universally the best at this type of marketing, although some B2C brands like Lowe’s are really excelling with it, too. JB: Hubspot continues to be great at helping marketers improve through the provision of sharp content, much of it not related to their core product set.

Buyer 200

Buyer Lead Rank Lead Scoring B2C 200

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DECEMBER 16, 2011

I’m a bit stumped because of all the ROI that I have seen so far – in particular from the Fortune 1000 who are brands (B2C) who have some incredible stories to share tying social to increased revenues. Gartner’s assumption: “By year-end 2012, only half of Fortune 1000 companies will receive ROI from their social CRM initiatives.”.

Lead Rank 172

Lead Rank Lead Scoring CRM Top of Funnel 172

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APRIL 10, 2013

After lunch I facilitated a breakout session on how B2C sales teams can build customer loyalty. With a combination of training and coaching, results improve four-fold. To create a culture of coaching, everyone coaches. These general sessions were just our morning. Our attendees were fun, interesting, and everyone left with new ideas.

Inside Sales 197

Inside Sales Sales Leadership Hiring InsideSales 197