B2C Channels Marketing Marketo 
SBI Growth
NOVEMBER 24, 2018
Joining us on is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo, the leading marketing automation software provider. Below is a timestamped summary of the show segments and the topics covered. If you’d prefer to listen to the podcast.
Close.io
AUGUST 30, 2019
In other words, we are experiencing the product-led era that came as a replacement to the marketing and the sales-led one. How is product-led different than marketing-led? With PLG, modern software companies manage to reduce overhead costs by massively reducing the cost of marketing and sales activities. Final thoughts.
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Nutshell
MAY 13, 2019
We worked across the B2B and B2C spaces for all kinds of companies, from local startups like Quizzle and Amplifinity, to larger enterprises like Quicken Loans, Cisco, and Compuware. On the flip side, I also encountered sales teams that had stopped working any marketing-generated leads because they thought they were so worthless.
Sales Hacker
JULY 15, 2021
The prospects soak up everything your marketing team has to say. When marketing hands over the leads to the sales team , they have a field day and close most of them because they are highly qualified. That’s the tremendous power of account-based marketing (ABM). What is account-based marketing? Define your goals.
Sales Hacker
OCTOBER 7, 2021
A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel.
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