SBI Growth

NOVEMBER 24, 2018

Joining us on is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo, the leading marketing automation software provider. Below is a timestamped summary of the show segments and the topics covered. If you’d prefer to listen to the podcast.

Marketo 250

Marketo Revenue Segment Software 250

Close.io

AUGUST 30, 2019

In the last few years, there has been a radical shift in the way people use and buy software. When a software company chooses product-led growth as its go-to-market strategy it means that: It relies on product usage and customer experience to acquire new users, retain its existing ones and expand its user base. Image source: Marketo.

Top of Funnel 90

Top of Funnel Lead Rank Marketing Sales Qualified Lead 90

Sales Hacker

JULY 15, 2021

ABM can mean everything from sending some nice packages to a handful of C-suite leaders to a full, cross-channel campaign that targets hundreds of employees. The ABM approach supercharges growth whether you are in enterprise B2B, B2C commerce, or a SaaS affiliate marketer. Marketo Engage. Cross-channel engagement.

Account Based Marketing 107

Account Based Marketing Top of Funnel ROI Cost Per Click 107

SalesHandy

MAY 22, 2020

There are 2 types of outbound sales practices: B2B and B2C. Most B2B companies use Sales Engagement software to manage their sales workflows and execute accordingly. B2C outbound sales. B2C sales processes are handled by Telecallers (inside sales team) or BDEs. Social selling can be ideal for both B2B and B2C sales.

Scale 84

Scale Outbound Ideal Customer Profile Tools 84

Sales Hacker

OCTOBER 7, 2021

Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel. A people person with extensive C-Level experience in enterprise software, business development and operations. Melissa Murillo. Deb Calvert.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130