A Virtual Sales MBA
Partners in Excellence
JANUARY 5, 2013
However, a number of years ago, the top sales exec of a large consumer packaged goods company taught me a great lesson. He hired me to help re-engineer their whole approach to their markets. It was a B2C environment (also, B2 Retailer). I asked him, “Jerry, why did you hire us, we don’t know anything about B2C?”
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