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The Difference Between a VP of Sales and a CRO

Sales Hacker

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. This intense focus will equate to higher net revenue booking and retention.

Hiring 93
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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

Ultimately, you want to create a plan that sets the product apart from the competition and generates leads and customer retention. There are generally four go-to-market sales strategies — each one catering to a different product and business model. Build brand awareness and demand generation with inbound and/or outbound methods.

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Deploy the Marketing Team: How ABM Can Take Sales to the Next Level

Sales Hacker

According to MarketingProfs , customer retention rates are 36% higher at companies where sales and marketing are closely aligned. With these accounts, you’ll rely more on marketing to use broad demand-generation plays and automated personalization tactics like ABM advertising, content syndication, and web personalization.

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Sales Hacker’s Top Sales Trends & Predictions You MUST Be Aware Of In 2018

Sales Hacker

Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. Focus time, budget, and other resources on fostering customer relationships, support, and retention. Go beyond lead generation and explore channels for cross-selling, up-sells and referrals.

Trends 96
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Beth works with our team of experts to help companies create a culture of engagement, reduce regrettable turnover, increase productivity and revenue, and grow key customer retention. Sales Manager with a background in SaaS, On-Demand (Rideshare) & Advertising. Passionate about coaching, career development and retention.

Hiring 130