Pointclear

JULY 11, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B Marketers Benefit from Customer Reviews. Via MarketingProfs. Via HubSpot.

B2B 193

B2B PointClear Marketing Lead Rank 193

Pointclear

MAY 5, 2015

It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. The welcome email. According to MarketingSherpa research, 64% of B2C and 48% of B2B marketers send out some automated version of this. Personal nurturing.

Lead Nurturing 100

Lead Nurturing Lead Rank Lead Scoring Leads 100

Pointclear

MAY 2, 2012

Social media is becoming an integral part of the marketing mix for companies looking to grow their presence with both business and consumer clientele. ” Marketers are making major financial commitments to grow their presence in social media as digital media closes in on traditional media as the largest source of funds in B2B spending.

Social Media 180

Social Media Media Inbound ROI 180