Product Management University

APRIL 17, 2024

Sales forecasts change by the day (or hour) and you’re faced with the impossible task of trying to hit a moving target. If you’re in product marketing, you know all too well how this works. Sales signs up for a number and then everyone does whatever’s necessary to hit the number. Here’s the problem with that approach. over the next 6 years.

Revenue 59

Revenue Scale Segment SalesForce 59

Mereo

DECEMBER 21, 2023

One of the major AI challenges faced by sales and marketing teams was the issue of the quality. As businesses increasingly relied on AI algorithms to generate content, uncover insights and make critical decisions, there has been a growing concern regarding the accuracy and reliability of these automated systems.

Ideal Customer Profile 45

Ideal Customer Profile Lead Rank Demand Generation Agencies B2B 45

Nudge.ai

NOVEMBER 14, 2017

Throughout the interview, we highlight key insights for: Selling to Fortune 50 Companies. Building Your Partnership Programs. Growing Your Partnership Programs. Interview With Doug Gould. Nudge: Tell us more about the various roles you’ve had so far. From my experience, I see partnership programs as a great way to scale a startup.

Demand Generation Agencies 54

Demand Generation Agencies B2B Microsoft Ideal Customer Profile 54

Seismic - Sales Effectiveness

MAY 24, 2019

When organizations think of sales and marketing alignment, they often focus on demand generation. Marketing must agree to move beyond demand generation content and build content designed to be used in the sales process. Like demand generation, content won’t be successful without alignment. Sound familiar?

Marketing 90

Marketing Demand Generation Agencies Lead Rank Lead Scoring 90

Sales Hacker

MARCH 2, 2020

As a lifelong learner, I turn to books whenever I want to expand my thinking or improve my performance. And for leveling up your sales skills, nothing beats a good sales book. So what are the best sales books for helping you reach peak performance? Are recently published books that aren’t being talked about yet , but likely will be. Agile Selling.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? What are the Key Best Practices for Adopting Portfolio Product Management?

Lead Rank 52

Lead Rank Marketing Segment Face-to-face 52

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021. We’re often encouraged to hide, toughen up, and bury our emotions. The expectation is that we can “do it all.” Anything less is failure. Imbalance is okay.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130