Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 113

Marketing Webinar Metrics Reachforce Top of Funnel 113

LeadBoxer

DECEMBER 8, 2019

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

Jeff Davis

DECEMBER 28, 2016

As B2B companies look into 2017 they should not only look at how Marketing can generate more revenue but how Sales can help pull through these strategies. It will make the job of both functions easier if they have a conversation about the pipeline marketing strategies that will be used. Top channels for B2B Marketing.

Pipeline 48

Pipeline Reachforce Marketing Marketing Qualified Lead 48

Mereo

APRIL 13, 2022

Whether your teams are reuniting for a face-to-face sales kickoff event or to resume daily office life — or a hybrid option in-between — leadership will be able to take advantage of benefits beyond the virtual screen. HubSpot research found one in four companies believe their sales and marketing teams are “misaligned” or “rarely aligned.”

SalesForce 36

SalesForce Reachforce Face-to-face Marketo 36

SugarCRM

FEBRUARY 11, 2016

The relationship between sales and marketing can best be described as symbiotic. While both parties can benefit, it can easily revert back to the original biological definition of a symbiotic relationship where two diverse organisms live together, but in a way that only benefits one. Marketing Insights.

Reachforce 20

Reachforce Marketing Lead Nurturing How To 20