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A Guide to Marketing Automation

Zoominfo

For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. Find the right tool. Yet not all marketing automation platforms are created equal; success often relies on which tool you choose. Invest in training. Prioritize Data Hygiene.

Marketing 246
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A Guide to Marketing Automation

Zoominfo

For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. Find the right tool. Yet not all marketing automation platforms are created equal; success often relies on which tool you choose. Invest in training.

Marketing 113
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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

You’ll also discover 7 ABM software solutions; since there are more moving parts in an ABM strategy versus a one-size-fits-all marketing strategy, you’ll need the right tools to keep everything running smoothly. Consider offering free training sessions or reports that analyze how effectively they’re using your product.

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Reuniting Your Salesforce: 3 Ways to Make Realtime Count

Mereo

Whether your teams are reuniting for a face-to-face sales kickoff event or to resume daily office life — or a hybrid option in-between — leadership will be able to take advantage of benefits beyond the virtual screen. Marketo and Reachforce found that organizations are 67% better at closing deals with aligned teams.