Blog Demand Generation Outside Sales Research 
SBI Growth
JANUARY 20, 2014
Research shows the quality of the creative is a distant #2 in influencing outcome. The Call to Action in this blog is visually attractive and promises value. This happened with one of my demand generation clients. This strategy also extended to outside sales. Strategic Offer Assessment.
Sales Hacker
DECEMBER 8, 2017
The race to the 2017 finish line is in full throttle – While last minute closed deals are still trickling in, B2B organizations are researching how to shape next year’s sales strategy to align with the top sales trends that are expected to emerge in 2018. – Lars Nilsson , VP of Global Inside Sales, Cloudera.
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