Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Company Blog SEO’s best friend: the blog post.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

SBI Growth

OCTOBER 19, 2013

B2B CMO''s largely do not have direct reports with expertise in demand generation. Every CMO must have a ‘right-hand’ report with substantial demand generation experience to be successful. Implementation Inexperience – Lack foundational knowledge of implementation details for Demand Generation.

Demand Generation Agencies 321

Demand Generation Agencies Outsourcing Services Demand Generation Demand Generation Targets 321

Zoominfo

NOVEMBER 20, 2023

Why Data Quality Matters for Generative AI While AI tools in the broadest sense have been in development for decades, the explosion of recent interest is fueled by the release of consumer-focused products, like Google’s Bard and Open AI’s ChatGPT. With generative AI, social media managers can generate suggested social copy for each platform.

Data 130

Data Scale Lead Rank Marketing 130

SBI Growth

SEPTEMBER 19, 2019

It’s coming up on the end of the third quarter and demand generation at the top of the funnel has been cooling off. As the leader of a marketing organization, you are getting pressure from the top to make changes.

Account Based Marketing 189

Account Based Marketing Top of Funnel Demand Generation Demand Generation Targets 189

MarketJoy

AUGUST 18, 2022

There are several ways you can generate high-quality leads. These include: Building an impactful blog: A blog can be a powerful tool to increase your outreach, capture your target audience’s interest and acquire qualified leads. Create lead magnets: Examples are guides, video demos, discounts, reports, etc. According to John W.

Outsourcing Services 98

Outsourcing Services Pipeline Sales Qualified Lead Hiring 98

Zoominfo

SEPTEMBER 22, 2022

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. Content Marketing High-quality content, such as blogs, ebooks, whitepapers, and case studies, is a critical element for drawing in new business and capturing leads. Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

SBI Growth

OCTOBER 5, 2013

Sign up here for SBI’s 7 th Annual Research Project. Here are seven must-haves in your 2014 budget: Buyer Personas – Personas are research-based, modeled representations of who your buyers are, what they are trying to accomplish, what goals drive their behaviors. Those that miss critical spend categories altogether.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

The Pipeline

JANUARY 2, 2014

As the first post of the years, I thought I would set the tone for the blog and hopefully sales in 2014. Selling involves professionals who engage the best potential buyers based on criteria they, the seller, researched to identify the best opportunities for mutual success, their own and their buyers. Buying Vs. Selling. Tibor Shanto.

Demand Generation 295

Demand Generation Demand Generation Targets Sales Cycle Comparison 295

MarketJoy

JULY 22, 2022

According to research by Vantage Point , 72% of sales managers hold sales pipeline review meetings with their sales reps several times per month. Demand Generation: B2B demand generation is a form of marketing that creates interest in a product or service.

Ideal Customer Profile 111

Ideal Customer Profile Pipeline Demand Generation Agencies Lead Generation 111

SBI Growth

NOVEMBER 6, 2013

Validate expert panel suggestions through the lens of audience research. Contribute company and/or 3rd party executed audience research to validate BPM findings. First and foremost is your team’s ability to drive effective Demand Generation results. Social Prospecting Guidance. In Summary. Author: Vince Koehler.

Top of Funnel 282

Top of Funnel Demand Generation Agencies Sales Qualified Lead Decision Maker 282

Zoominfo

OCTOBER 5, 2021

Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. “If

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

The Pipeline

JANUARY 17, 2012

One great thing about this time of year is the research done by others to help you kick-start your year. The advantage is that you have experts in the field researching specific areas of interest, and delivering valuable resources you can use, thereby saving you time and effort, and allow to utilize and benefit from those resources.

Influencer 222

Influencer Pipeline Hiring Top of Funnel 222

The Pipeline

FEBRUARY 15, 2012

Stored in Business Acumen , Coaching , Demand Generation , Hiring Sales Talent , Planning , Sales Force Alignment , Sales Leadership , Sales Management , Sales Strategy , Sales Success , Sales eXchange , execution. Demand Generation. B2B Lead Generation Blog. CNi Rapid Research. Top Sales Blog.

Pipeline 223

Pipeline Hiring Demand Generation Demand Generation Targets 223

SBI Growth

JANUARY 20, 2014

Research shows the quality of the creative is a distant #2 in influencing outcome. The Call to Action in this blog is visually attractive and promises value. This happened with one of my demand generation clients. Chief Marketing Officers are monitoring their team’s campaign metrics as a leading indicator.

Campaigns 310

Campaigns Demand Generation Demand Generation Targets Outside Sales 310

SBI Growth

DECEMBER 24, 2012

As we conduct research across 19 different industries, patterns emerge. They do research online and are less inclined to agree to a F2F appointment. Without researching how customers make a purchase decision, your sales force could be misaligned. It generates leads by pulling people to your website (and in other ways).

Hiring 326

Hiring Lead Rank Collateral Demand Generation 326

The Pipeline

FEBRUARY 22, 2012

Stored in Attitude , Business Acumen , Buying Process , Demand Generation , Lead Management , Prospecting , Sales 2.0 , Sales Strategy , Sales Success , Sales Technique , Sales Tip , Video , execution. Demand Generation. B2B Lead Generation Blog. CNi Rapid Research. Community Marketing Blog.

Pipeline 216

Pipeline Prospecting Sales Qualified Lead Demand Generation 216

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Demand Generation Targets Lead Rank 40

MarketJoy

NOVEMBER 17, 2022

You could be doing everything right — using content marketing and engaging with your audience — but if you’re not seeing the results you want, you might be making some mistakes with your lead generation strategy. In this blog post, I’m going to show you the 5 biggest lead generation mistakes businesses need to stop making.

Lead Generation 59

Lead Generation Lead Rank Outsourcing Services Lead Scoring 59

The Pipeline

JANUARY 18, 2012

Finding the balance between having enough of the right information that you can actually action and move the sale forward, versus the time invested in “researching” and not auctioning the results, especially when the time you invested/wasted is not recoverable. Demand Generation. B2B Lead Generation Blog.

Pipeline 253

Pipeline Cold Calling Hiring Compensation 253

Zoominfo

JUNE 8, 2020

As a sanity check, I did some research on this issue. I found that Hubspot has been tracking this pretty well in their blog. I consulted ZoomInfo’s outbound demand generation experts to compile a list of the most common (and least creative) phrases used in outbound emails. Over 53,000. That’s an increase of over 25%.

Outbound 195

Outbound Company Webinar Metrics Demand Generation 195

Crunchbase

DECEMBER 13, 2021

We are honored to feature and promote their contribution on the Crunchbase blog. Being prepared: This includes doing your research and understanding your buyer’s values and their pain points. When you’re choosing how you want to interact with your prospects online, do your research. Image Source. Image Source.

Hiring 105

Hiring Face-to-face Demand Generation Agencies Video 105

SBI Growth

MAY 5, 2013

She has helped build the company with superb demand generation efforts. Kathy, the latest research on Cost Per Lead (CPL) scenarios surprised me. She quickly read through the research and realized she just found part of her gap. I recently had a cup of coffee with a good friend and marketing peer.

Cost per Lead 323

Cost per Lead Inbound Buyer Persona Cost per Acquisition 323

The Pipeline

DECEMBER 7, 2011

Demand Generation. B2B Lead Generation Blog. CNi Rapid Research. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog. Linked Intuition The Blog. Sales and Sales Management Blog.

Pipeline 245

Pipeline Cold Calling Webinar Metrics Hiring 245

The Pipeline

FEBRUARY 24, 2012

Some of the “propositions” developed by someone in marketing who base the “value” on “primary” and “secondary” research sources, rather than being based on conversation with live clients. Demand Generation. B2B Lead Generation Blog. CNi Rapid Research. Community Marketing Blog.

Pipeline 240

Pipeline Hiring Top of Funnel Cold Calling 240

The Pipeline

NOVEMBER 16, 2011

Demand Generation. B2B Lead Generation Blog. CNi Rapid Research. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog. Linked Intuition The Blog. Sales and Sales Management Blog.

Pipeline 240

Pipeline Cold Calling Hiring Compensation 240

The Pipeline

OCTOBER 26, 2011

Demand Generation. B2B Lead Generation Blog. CNi Rapid Research. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog. Linked Intuition The Blog. Sales and Sales Management Blog.

Pipeline 240

Pipeline Lead Rank Lead Scoring Cold Calling 240

Zoominfo

JULY 25, 2023

Even if your sales team isn’t split up exactly like this, giving certain salespeople instructions on which specific part of the B2B lead generation process they’re responsible for is beneficial to creating a steady pipeline and keeping leads flowing.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

The Pipeline

FEBRUARY 20, 2012

Stored in Attitude , Communication , Communication Strategy , Demand Generation , EDGE Sales Process , Funnel management , Impact Questions , Interactive Selling , Next Steps , Proactive , Sales Strategy , Sales Success , Sales eXchange , execution , qualifying. Demand Generation. B2B Lead Generation Blog.

Pipeline 218

Pipeline Top of Funnel Hiring Demand Generation 218

Zoominfo

JUNE 8, 2020

As a sanity check, I did some research on this issue. I found that Hubspot has been tracking this pretty well in their blog. I consulted ZoomInfo’s outbound demand generation experts to compile a list of the most common (and least creative) phrases used in outbound emails. Over 53,000. That’s an increase of over 25%.

Outbound 147

Outbound Company Webinar Metrics Demand Generation 147

The Pipeline

MARCH 7, 2012

Demand Generation. B2B Lead Generation Blog. CNi Rapid Research. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog. Linked Intuition The Blog. Sales and Sales Management Blog.

Pipeline 210

Pipeline Sales Qualified Lead Cold Calling Webinar Metrics 210

The Pipeline

FEBRUARY 8, 2012

Demand Generation. B2B Lead Generation Blog. CNi Rapid Research. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog. Linked Intuition The Blog. Sales and Sales Management Blog.

Pipeline 228

Pipeline Top of Funnel Cold Calling Webinar Metrics 228

Pipeline

APRIL 1, 2024

Improve your content marketing with valuable and informative blogs, white papers, and e-books. It builds your authority in the logistics industry and boosts inbound lead generation. Research shows 68% effectiveness in B2B demand generation. You must also ensure your website has a responsive design.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

The Pipeline

NOVEMBER 23, 2011

Demand Generation. B2B Lead Generation Blog. CNi Rapid Research. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog. Linked Intuition The Blog. Sales and Sales Management Blog.

Sales Qualified Lead 231

Sales Qualified Lead Pipeline Cold Calling Webinar Metrics 231

The Pipeline

MAY 20, 2011

You meet him for the first time and he’s done a ton of research. What was the last thing you bought without researching it first on the web? Demand Generation. B2B Lead Generation Blog. CNi Rapid Research. Commentary on Sales Leadership: Dave Stein’s New Blog. Top Sales Blog.

Pipeline 313

Pipeline Twitter Small Business Small Business 313

The Pipeline

MARCH 6, 2012

Demand Generation. B2B Lead Generation Blog. CNi Rapid Research. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog. Linked Intuition The Blog. Sales and Sales Management Blog.

Pipeline 212

Pipeline Hiring Top of Funnel Cold Calling 212

The Pipeline

JANUARY 28, 2012

Demand Generation. B2B Lead Generation Blog. CNi Rapid Research. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog. Linked Intuition The Blog. Sales and Sales Management Blog.

Pipeline 215

Pipeline Social Media Cold Calling Hiring 215

The Pipeline

FEBRUARY 29, 2012

Demand Generation. B2B Lead Generation Blog. CNi Rapid Research. Commentary on Sales Leadership: Dave Stein’s New Blog. Community Marketing Blog. From The Heart Sales Training Blog. Jonathan Farrington’s Blog. Linked Intuition The Blog. Sales and Sales Management Blog.

Pipeline 212

Pipeline Hiring Cold Calling Webinar Metrics 212