article thumbnail

A Guide to Marketing Automation

Zoominfo

Here are the individuals necessary for a successful implementation: Email marketing specialists CRM managers Sales leadership Content teams. Consider lead routing, personalized content creation , lead scoring, email segmentation, and more.

Marketing 246
article thumbnail

25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

To market to these existing customers, make content that will help them get more out of your product. Blog posts are just the beginning. Another way to market to this group is to target them with ads for discounts or special offers on additional products that are relevant to them. on a new customer.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Guide to Marketing Automation

Zoominfo

Here are the individuals necessary for a successful implementation: Email marketing specialists CRM managers Sales leadership Content teams Prior to getting started, discuss your collective goals and outline any new responsibilities. Consider lead routing, personalized content creation, lead scoring , email segmentation , and more.

Marketing 113
article thumbnail

Pipeline Marketing must include Sales in 2017

Jeff Davis

This knowledge can help Sales understand more clearly how they can benefit from the activities that Marketing plans to execute. Beyond just reviewing the marketing plan for 2017, marketing teams need to explore how their sales colleagues can benefit from each of the strategies to help drive revenue.

article thumbnail

When prospects say no: Sales recovery for digital marketing agencies

PandaDoc

Use your email to let them know that you’re relevant, growing and, importantly, interested in them. Align sales and marketing efforts. Agencies lose prospects when sales and marketing teams aren’t aligned. You can use your email marketing to keep them in the loop with changes in your company that might be of interest.