Post-Mortems Are Not the End, But Rather the Beginning
Sandler Training
MARCH 24, 2021
Let’s begin by considering what happens when you lose – or should I say you fail to win: The most common “excuse” I hear is that it was down to price, and when there is a very flat playing field where solutions and costings are identical, and there has been no opportunity to prove incremental value, this is indeed the case.
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