SBI Growth

JANUARY 7, 2013

A lot was written in 2012 regarding the change in buyer behavior. Gleaning was a practice where farmers left some of their crops in the field post-harvest. Create LinkedIn, Facebook, Twitter, and Google+ accounts – This is your first step to engaging your customer base online. These accounts are the foundation of your campaign.

Social Selling 321

Social Selling Ideal Customer Profile Harvest Social Media 321

Pointclear

DECEMBER 12, 2013

Just like listening to a conversation in a language you don’t know, without context, information is simply various data points – which means the silos of Big Data you’ve purchased or harvested, waiting to be leveraged by some brave salesperson or marketer, are just silos full of noise. Back to Big Data. So what can you do?

Lead Rank 180

Lead Rank Lead Scoring Top of Funnel Harvest 180

Cience

OCTOBER 27, 2020

If someone Googles “marketing campaigns,” could you blame them for thinking the only way to go to market is through increasing inbound leads? This is where a multi-channel, highly targeted outbound campaign can spur new growth with new logos of your best-fit clients. So what separates a good email outbound campaign from a bad one?

Outbound 63

Outbound Campaigns Channels Ideal Customer Profile 63

Salesmate

APRIL 7, 2020

Using the insights marketers can easily plan and improve their next campaigns. The calendar is shareable via e-mail and on Facebook and Twitter. Log important communications Manage leads Build marketing campaigns Execute email campaigns. 67% of buyers abandon their shopping carts without completing a purchase.

Tools 130

Tools Marketo Harvest Ideal Customer Profile 130