Pointclear

DECEMBER 12, 2013

Just like listening to a conversation in a language you don’t know, without context, information is simply various data points – which means the silos of Big Data you’ve purchased or harvested, waiting to be leveraged by some brave salesperson or marketer, are just silos full of noise. Most of the time, I turn on the television and browse.

Lead Rank 180

Lead Rank Lead Scoring Top of Funnel Harvest 180

SBI Growth

JANUARY 7, 2013

A lot was written in 2012 regarding the change in buyer behavior. Gleaning was a practice where farmers left some of their crops in the field post-harvest. Create LinkedIn, Facebook, Twitter, and Google+ accounts – This is your first step to engaging your customer base online. With that change came concern. cold calling).

Social Selling 321

Social Selling Ideal Customer Profile Harvest Social Media 321

Cience

OCTOBER 27, 2020

Don’t get me wrong, I do like all these channels to generate demand and leads. This is where a multi-channel, highly targeted outbound campaign can spur new growth with new logos of your best-fit clients. But outbound is back, and the right multi-channel strategy is the ticket to accelerate and scale growth.

Outbound 63

Outbound Campaigns Channels Ideal Customer Profile 63