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AI’s Role In Sales and Marketing

Sales and Marketing Management

What are the incentives for B2B companies to invest in AI (other than their competitors may be doing so)? Companies that use AI will be able to predict demographic compatibility, track consumer movement, foresee purchases and offer excellent customer service.

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How to Close a Sales Deal: 7 Effective Techniques

LeadFuze

” The customer is not forced to buy anything and has that opportunity. A take away close is when you give the customer something as an incentive. For example, let’s say that we are in a book store and I want to buy Harry Potter but it costs $40. Take away close. Question close.

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8 Scarcity Examples to Get Better B2B Sales

LeadFuze

It can be a fantastic tool to help: Accelerate the buying cycle. Value-based scarcity is more powerful than a time or quantity-based message because it offers an added incentive to buy now rather than wait — the prospect will get even more value for their money if they purchase right away! Motivate lazy leads.

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