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The Big O – Outcome Selling

The ROI Guy

Empowered Buyers: Fueled by the Internet, with access to a wealth of resources, research, discussions, product and pricing information, buyers are self-empowered to drive the buying cycle, inviting sales later and later into the decision making process, if at all. Do buyers think solution selling is working?

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Spring has Sprung, and So Should New Sales and Marketing Practices

The ROI Guy

Empowered: Fueled by the Internet, with access to a wealth of resources, research, discussions, product and pricing information, buyers are self-empowered to drive the buying cycle, inviting sales later and later into the decision making process, if at all. Commodity sales professionals are being disinter-mediated.

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Provocation-Based Selling: Loosening the Status-Quo for Sales Success

The ROI Guy

Solution Selling: The most common sales approach today with over 60% of sellers, Solution Selling is where vendor’s sales team “seeks out current concerns in a question-and-answer dialogue with customer managers”. Consultatively, based on priorities, recommend a solution roadmap to stepwise remedy the issues.

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