CMO: Are you going to have a job in 2014
SBI Growth
SEPTEMBER 22, 2013
Maybe you are supporting sales with a CRM implementation, linking your marketing collateral into each phase. Sales enablement tools can’t get a cursory review. Stop kidding yourself when you say you involved the sales team. Asking a couple of sales reps does not constitute understanding the buyer. Buyer insights.
316 
Let's personalize your content