Allego

DECEMBER 6, 2023

Why don’t sales reps use all the marketing content your organization creates? Sales teams are often unaware that certain content exists, so they spend time making their own, leading to inaccurate product information or messaging. Marketing toiled over this content, so how can you motivate your sales team to use it?

Motivation 71

Motivation Marketing Collateral Case Study 71

Sales Hacker

DECEMBER 14, 2022

One day you might have to explain to your children that companies once had sales meetings in person, in a room with the lights dimmed and something called a PowerPoint presentation. (If The truth is that most sales meetings, online or in person, always were and often still are boring lectures. . The basics: What is sales enablement?

Sales Meeting 93

Sales Meeting Meeting Collateral Ideal Customer Profile 93

Allego

NOVEMBER 11, 2021

If you’re like most marketers, you’ve got a full production calendar of sales content, solution briefs, case studies, videos, blog posts, product guides, and more to support sellers and help them be productive. Your first priority is to deliver the best sales content that will move deals through the pipeline. Go Virtual.

Revenue 128

Revenue Scale Collateral Harvest 128

DocSend

JUNE 21, 2022

Identifying warm leads, building meaningful prospect relationships , and managing sales processes can be a lot more challenging in virtual environments than in-person settings. This type of inefficiency is an absolute no-go for fast-moving sales teams. Email outreach is an essential component of any sales process.

Scale 88

Scale Closing Collateral Top of Funnel 88

Sales Hacker

AUGUST 12, 2021

Do your sales reps know who they’re supposed to be targeting? Recent research indicates that at smaller sales organizations, the inability to identify decision-makers is still a major deal killer. As a sales leader, you may have the perfect view of what your ICP looks like, but you need to make sure that the same is true for your team.

Decision Maker 119

Decision Maker Buyer Persona Collateral Case Study 119

Allego

JANUARY 12, 2023

Sales ignores the content. Sales reps create their own content, which is slightly incorrect or off message. Sales is annoyed, while marketing is frustrated—maybe even a little sad. “It’s a common problem: The marketing team creates content for sales, but sellers don’t use it. It’s a tale as old as time.

Collateral 106

Collateral Marketing Report Motivation 106

Janek Performance Group

AUGUST 23, 2023

No one wants to miss a deal, and, in sales, time counts. For every stalled sale, there are a multitude of excuses. For example, show the immediate effect of a Midwest supply chain issue on sales quota. For example, show the immediate effect of a Midwest supply chain issue on sales quota. It’s the economy.

B2B 62

B2B Case Study Collateral ACT 62

SalesFuel

MARCH 20, 2024

As buying groups grow bigger, there’s even more chance of someone being able to sabotage your sale. 2 Types of Objectors Who Can Sabotage Your Sale One of the decision-makers that Frost highlights is the cost-conscious objector. SalesFuel’s Voice of the Sales Rep found that “your price is too high” is the top objection they hear.

Hiring 52

Hiring Decision Maker Vendor Collateral 52

No More Cold Calling

NOVEMBER 3, 2011

Give your prospects real insight to your sales results. Here’s how to set up and tell the sales story. Whether you’re in inside or outside sales, you sell. You don’t have time to wait until marketing creates case studies. To close a sale? It’s quick, easy, and your sales prospect gets the point.

Case Study 240

Case Study Collateral How To Face-to-face 240

Sales Hacker

JUNE 1, 2022

Sales professionals have been selling over the phone and video for years. So why does it feel like we’ve entered a new age of sales? But the reality is traditional rapport in sales began to shift even before the pandemic began , with reports showing buyers only spent about 17% of their time meeting with potential suppliers.

Buyer 96

Buyer Collateral Case Study Follow-up 96

Allego

MARCH 31, 2022

Tripadvisor found that out when its sales and marketing teams were significantly out of alignment. Gerry Hurley, senior director of enablement at Tripadvisor, realized both sales and marketing were facing new challenges and operating inefficiently—in separate silos—leading to significant wasted time and lost revenue.

Collateral 62

Collateral Marketing Tourism Travel 62

Highspot

JANUARY 29, 2024

Sales negotiations can be tense and anxiety-ridden. Sales negotiation is a skill that can be learned which is great news, because let’s be honest, not all of us are born sellers. There are certain strategies that many successful salespeople use to move the sales process forward and close more deals.

Negotiation 52

Negotiation Closing Case Study Buyer Persona 52

Allego

NOVEMBER 3, 2022

You have a sales content library full of collateral, videos, reports, eBooks and more. Proving the impact of your sales content can be tricky. You might already monitor several common metrics to show how well sales and marketing content is doing. To track deal content, you must measure three sales content metrics.

Top of Funnel 113

Top of Funnel eBook Collateral Case Study 113

Janek Performance Group

OCTOBER 17, 2023

While likability can be a huge plus in sales, it’s not the only reason buyers buy. Further, those with the weakest sales records were more likely to believe making friends is their greatest asset. This places the sale over the prospect’s needs and leads to distrust. Most people want to be liked. Salespeople are no different.

Collateral 62

Collateral Social Media Referrals Social Selling 62

Allego

DECEMBER 11, 2020

If you’re a marketer supporting a sales team, you’ve got a lot on your plate. Sales enablement has never been more important than it is today. More than ever, you have to be flexible, responsive, and closely aligned with your sales teams. One-third of marketing and sales teams don’t talk regularly. 2 Crowdsource Ideas.

Collateral 83

Collateral Marketing Harvest Scale 83

Hubspot Sales

MAY 26, 2020

The last thing you want to do is mislead someone during the sales process about your product, service, or capabilities, only to anger your newly acquired customer with poorly set expectations. Sales Battle Cards. Types of Sales Battle Cards. How to Create a Sales Battle Card. The solution? Download this Template.

Sales Process 117

Sales Process Collateral Comparison How To 117

Janek Performance Group

SEPTEMBER 12, 2022

However, for sales professionals, one thing provides security: the foundational pillars of a high-performing sales organization. Janek Performance Group is an award-winning global leader in sales training and coaching. Sales Process: Outlines the repeatable steps sales reps follow to turn unknown leads into loyal customers.

Hiring 62

Hiring Lead Rank Collateral Case Study 62

SBI

MAY 17, 2018

In this series, we ask Sales Tech Executives to describe how their solution can change a sales organization in a significant way. We call it Sales Tech Game Changers. Nancy: What are the top 3 ways your solution changes the game for a sales organization? Seismic levels the playing field for sales. This is the key.

Sales Cycle 139

Sales Cycle Collateral Distribution How To 139

Highspot

DECEMBER 19, 2023

The answer lies in lead generation driven by sales development reps. To truly unlock their potential, a robust sales development playbook is vital. What Is a Sales Development Playbook? Benefits of a Sales Development Playbook How Do You Create a Winning Sales Development Playbook?

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Hiring Sales Qualified Lead 52

SBI

JULY 14, 2019

It helps them capture more leads and customers, create compelling content, communicate product differentiation, compare collateral effectiveness, and close more business. Resources All Case Studies eBook ebooks & Guides Interview Video Video Reviews Webinars. Field Sales. Sales Enablement. Case Studies.

Video 93

Video Case Study eBook Field Sales 93

PandaDoc

APRIL 24, 2023

You’re probably here because you want to build a successful sales enablement strategy for your business. Read on to discover how to create effective sales strategies through the power of enablement and turn your team into an all-star performance machine. What is a sales enablement strategy? You’ve come to the right place!

Sales Enablement 52

Sales Enablement Webinar Metrics Strategy Top of Funnel 52

Mindtickle

MAY 2, 2023

Odds are, if you’re a sales enablement leader right now, you’re operating your team much differently than you did less than a year ago. According to our 2022-2023 Sales Enablement Outlook Report , almost 40% of sellers achieve below 75% of their quotas. Less (or no) budget. More pressure. Heightened competition. Overwhelming stress.

Sales Enablement 52

Sales Enablement Hiring Buyer Persona Case Study 52

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Sales collaboration dramatically improves results, but bringing it to fruition can be more complex than it sounds.

Lead Rank 106

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 106

SBI

OCTOBER 27, 2019

With iPresent, you can organize your existing collateral in a way that’s intuitive for your salespeople (think Netflix). Resources All Blog Article Case Studies ebooks & Guides Funding & Acquisitions Guide Industry News Interview Video Video Reviews Webinars. Sales Enablement. Sales Enablement. Field Sales.

Video 59

Video Cost Per Thousand Case Study Collateral 59

Janek Performance Group

JUNE 10, 2024

Because sales is more complex than ever, professionals in the field have to keep in mind they face the very real possibility that they’ll be selling to a group of decision-makers, rather than a single final decider. This is particularly true when a sale to an organization involves more than one department. How to go about it?

Decision Maker 62

Decision Maker Face-to-face Influencer Motivation 62

Sales and Marketing Management

NOVEMBER 16, 2020

First, marketing teams only receive this information second-hand – through sales, product management, etc. It goes beyond the friendly, but unfortunately biased, conversations marketers may have for the purposes of customer case studies or testimonials. If they have interest, they will ask you for a sales introduction.

Conversion 177

Conversion Marketing Customer Trade Show 177

Sales and Marketing Management

DECEMBER 14, 2020

Author: Zachary Ballenger As a marketer, one of your primary goals is to set your sales team up for success. However, constantly spinning your wheels to create the latest and greatest marketing collateral to share with your sales team can be an incredibly exhausting task. . Earn trust with unique brand expertise. Think about it.

Buyer 136

Buyer B2B Account Based Marketing Collateral 136

Sales and Marketing Management

JUNE 26, 2017

Your VP of sales looks at you out of desperation and asks if there is anything marketing can do to help accelerate the pipeline/improve the win rate? Product marketing can often create last-minute collateral to help close the gap on competitive pushback with specific deals. . A Case Study on Successful Web Personalization. .

Pipeline 185

Pipeline Case Study Decision Maker Ideal Customer Profile 185

Janek Performance Group

MARCH 8, 2024

Sales training is one of the most significant investments an organization can make in their sales team. In fact, research cited by taskdrive.com shows sales training has an average return on investment of 353 percent. When choosing a sales training partner, start small and work your way up. You can always upgrade later.

Training 62

Training Face-to-face Education Negotiation 62

Mindtickle

MAY 2, 2023

As a sales enablement leader, sales content is a big part of your job. Whether it’s creating it, training reps on it, monitoring its performance, or updating it, simplifying sales content management lets sales enablement leaders focus on other programs that help sellers actually sell. It went from 3.5

Top of Funnel 52

Top of Funnel Scale Case Study Distribution 52

PandaDoc

APRIL 8, 2024

This article highlights how a deal desk functions and its ability to transform the way companies tackle their sales strategy. Key takeaways One of the primary functions of a deal desk is to bring together decision-makers from sales, legal, financial, and marketing departments to optimize the deal creation and execution process.

Strategy 52

Strategy Decision Maker Proposal Negotiation 52

Allego

DECEMBER 22, 2020

Great sales content drives conversations—and results. In many organizations, a sales enablement team drives the creation, distribution, and management of sales content. All this content needs to be easy to consume and reusable across the sales organization. Why Sales Content Isn’t Used. Why is that?

Sales Enablement 71

Sales Enablement Top of Funnel Case Study Face-to-face 71

Allego

DECEMBER 21, 2022

Savvy virtual sellers think of sales activities as happening either “frontstage” or “backstage.”. The seller interacts with buyers through text message, email, video, voice mail, or a digital sales room. They can do it via email, phone, text message, or a digital sales room. And that takes skill and practice.

Strategy 62

Strategy Collateral Case Study Video 62

Gong.io

DECEMBER 5, 2022

As a sales manager, you’re like a general marshaling your troops (or sales reps) into battle. That’s why having a strategic sales plan is vital. It sets out everything your sales team needs to know about your sales process, including what they need to do at every stage of the B2B sales funnel to convert high-value leads.

Ideal Customer Profile 62

Ideal Customer Profile Top of Funnel Sales Qualified Lead Sales Methodology 62

Gong.io

JULY 5, 2022

It‘s no secret that B2B sales (especially at the enterprise level) take a significant amount of time and effort to nurture and eventually close. The B2B sales funnel is a popular method for modeling this journey. What is a B2B sales funnel? . Now, there are a few naysayers who proclaim that “SaLeS fUnNeLs ArE dEaD.” .

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133

Showpad

JANUARY 23, 2020

Don’t miss the latest Sales and Marketing tips, trends, and news! A recent report by Sales Enablement Pro found that Sales organizations that developed and tracked Enablement metrics achieve higher overall win rates. Showpad helps Sprout centralize Sales content, engage buyers, and and gain insight into content performance.

Sales Enablement 45

Sales Enablement Collateral Case Study Social Media 45

SBI Growth

SEPTEMBER 15, 2013

As a Sales Operations leader, you have 3 major challenges heading into 2014. Understanding how your customers are evolving and determining whether your sales team is keeping pace. To assist you further, sign-up for SBI’s Sales & Marketing Research Review here. Jesse runs Sales Operations for a Value Added Reseller.

Tools 300

Tools Sales Tools Collateral Vendor 300