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Trick or Treat? Dreamforce Goodies for B2B Marketers

SBI

If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua. If you are a database marketer like me, you are thrilled that the tool vendors are now embedding proven analytics. Predictive is Everywhere.

Lead Rank 122
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Why Telemarketing Remains the Unsung Hero of Lead Generation

The Sales Association

Why Telemarketing Remains the Unsung Hero of Lead Generation. She is the former Vice President of Telesales & Customer Service at Lotus Development, a subsidiary of IBM. Some are taking a more comprehensive approach using tools like Marketo and Eloqua. Sunday, May 22, 2011. What were some of the driving forces?