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Trick or Treat? Dreamforce Goodies for B2B Marketers

SBI

If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua. Infer also produces a “fit score” which uses predictive analytics to determine how closely each lead matches your ideal prospect profile.

Lead Rank 122
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Marketing vs. Sales B2B Lead Sourcing

SalesLoft

The platinum sponsors (which spend over $500k) are almost all inbound/marketing automation companies, Eloqua, Marketo, Pardot, Silverpop…and there are a ton of lightweight sponsors out there (Hubspot, Genius, Leadformix, Loopfuse, etc). If you are a B2B sales or marketing executive, it’s worth the quick read.

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Why Telemarketing Remains the Unsung Hero of Lead Generation

The Sales Association

Why Telemarketing Remains the Unsung Hero of Lead Generation. Some are taking a more comprehensive approach using tools like Marketo and Eloqua. It can stand alone as a lead generator but is more effective if combined with inbound marketing and direct marketing. Sunday, May 22, 2011.